ABOUT US

WHO WE ARE

We set out to be the difference. Born in 2020, ATHLYTUDE was founded to disrupt the sports apparel market, pressing ‘reset’ on performance standards. To us, it was never enough to solely offer high-quality garments. Leading with a curious mind, a flair for creative thinking, and a drive to be bold, we strived to push the boundaries on what can be achieved through high-end sportswear. Reimagining activewear as we know it, we’re going a step further with our trio of promises– unparalleled support, mobility, and practicality, designed to fit gym-honed physiques like a glove. For the champions , the action-takers, and the potential-unlockers – ATHLYTUDE is for you.

With a vision to innovate the market, inspire the athletes of tomorrow, and re-invent the sportswear wheel, our belief that sport is life lies at the heart of our brand.

OUR MISSION

To give go-getters everywhere the tools to thrive, carving an environment where goals are realized, discipline is key, and on-the-go comfort is the norm – not a luxury.

JOIN THE MOVEMENT

We’re more than just a sports brand. A people-first team, our driving force is you: The individuals striving to become the best version of themselves. The individuals who push beyond their limits. And the individuals who view every day as a stepping stone towards their wildest goals.

To us, it’s never been about the size of your gains, the weight of your reps, or the number on the scale. It’s about mindset, a drive to succeed, and a will to go against the grain, making the sacrifices that others won’t, to achieve the results that others can’t.

THE ATHLYTUDE FORMULA

We take ‘quality’ a step further. From our drive for timeless designs to our commitment to your head-to-toe comfort, each product goes through months of testing before being given the green light. If it isn’t squat-proof, sweat-proof, and life-proof, it doesn’t get the Athlytude stamp of approval. It’s that simple.